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Maya Rudolph replaces ‘polarizing’ M&Ms spokescandies


Move over, Yellow, Red and Green: Maya Rudolph is changing the enduring M&M’s “spokescandies” after the chocolate-covered sweet model inadvertently sparked backlash final 12 months by altering its inexperienced mascot’s high-heeled boots to “polarizing” sneakers.

The pivot comes forward of the sweet’s Feb. 12 Super Bowl LVII business and capitalizes on the shocking tradition conflict from early final 12 months. That’s when the story made its option to Fox News, the place opinion host Tucker Carlson harangued M&M’s mum or dad firm Mars Inc. for its “wokeness” after it up to date Green’s “sexy” footwear and rebranded its different colourful characters to be extra inclusive and various.

The Mars Wrigley sweet, established in 1941, on Monday embraced the controversy anew and turned the previous viral debate right into a strategically timed advertising alternative. Recognizing that its overhaul managed to “break the internet,” the corporate stated it had “decided to take an indefinite pause from the spokescandies.” Instead it selected “a spokesperson America can agree on” — the “beloved” Rudolph — to take their place.

Images of the colourful mascots, who debuted within the Nineteen Sixties and bought the CGI therapy within the Nineties, nonetheless seem on the assertion, main many to imagine that their “pause” may not final very lengthy and Monday’s announcement that would simply be a part of a much bigger marketing campaign. And followers of the spokescandies weren’t pleased.

“This has to be a PR stunt. Please tell me it is,” an Instagram consumer wrote within the announcement’s remark part.

“Y’all are gonna let Fox News ranting about sexy candy control your mascots?” added one other.

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“The spokes candies are literally your brand,” one other consumer wrote.

“Worst marketing decision ever,” stated one other.

Meanwhile, Rudolph will likely be appearing because the model’s “Chief of Fun” and “will use her comedic talents and captivating personality to help M&M’s build on its mission to create a world where everyone feels they belong,” the model stated in a press release.

A behind-the-scenes picture of Maya Rudolph from the manufacturing shoot for the 2023 M&M’s advert marketing campaign.


The Emmy-winning “Saturday Night Live” alum, who will seem in the M&M’s Super Bowl advert, stated she’s “thrilled” to be working with the corporate.

“I am a lifelong lover of the candy and I feel like it’s such an honor to be asked to be part of such a legendary brand’s campaign,” the “Loot” and “Bridesmaids” star informed as we “It’s a very fun pairing, if I do say so myself. I think little Maya would be thrilled to get to work with M&M’s.”

“I was already the person that likes to watch the Super Bowl for ads, so I feel like, ‘Wow, now I get to be a part of that moment!’” she informed People.

Actually, Rudolph is not any stranger to the high-profile Super Bowl business blitz. In 2021, she starred in Klarna’s big-game debut as 4 quarter-sized singing cowboys to advertise the pay-in-installments service.

The comic has additionally served as a spokeswoman in routine advertisements for the Sling TV streaming service and green-products firm Seventh Generation.


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